The Mission

Our planet is going through a circumstance of both social and environmental crisis; examples of it are the significant extinction of species and the imminent climate change, disasters that scientists attribute to human action and are within our grasp to control. Facing this, new generations have shown it is possible to take actions that contribute to improve the ecosystem through an adequate use of natural resources.


It might sound contradictory, although man is considered to be the most intelligent animal on Earth (according to himself), in reality, he´s endangered his own existence and the biodiversity that sustains it. That´s why protection and proper respect of Earth´s riches are urgent.


Reality is clear, short and to the point: we have little time to solve the big environmental problems we´re facing and to achieve this both governments and private companies, monitored and supported by organized civil society, should join efforts and work towards achieving this goal together.


While the world struggles to reduce global warming by two degrees centigrade (in regard to a pre-industrial era baseline) through compliance with the Paris Agreement, which will come into effect, if governments allow it, after cop26 (the 26th session of the Conference of the Parties) in December 2020; or an international team of scientists seeks to prevent a sixth mass extinction through the Global Deal for Nature (gdn), an ambitious plan that represents the opportunity to address climate deterioration while aiming to preserve all of the planet´s species (everything before 2030), several questions arise: How are we going to do it?, what are the priorities? How can we secure resources for future generations? How much time do we have?


Another initiative proposes a 10 year framework of actions for all countries to work towards saving the biological diversity, that´s the Convention on Biological Diversity (cbd) and its Strategic Plan for Biodiversity 2011-2020, including Aichi Biodiversity Targets. We can observe five concrete actions in this proposal:


Strategic objective A. Address the underlying reasons that are causing the loss of biological diversity by encouraging biodiversity throughout the government and society.

Strategic objective B. Reduce direct pressures on biodiversity and promote sustainable practices.


Strategic objective C. Improve the status of biological diversity by safeguarding ecosystems, species and genetic variability.


Strategic objective D. Increase the awareness of the benefits and the applicability for all of us within ecosystems and biodiversity.


Strategic objective E. Create environmental mindfulness through participatory planning, knowledge management and the creation of conservation projects.


In addition to these initiatives, there´s the issue of resources distribution on an international scale. How do resources arrive to a destination? Which projects outline a distribution process and how are they implemented?


However, many proposals get lost amidst the process, like screams in the desert. In 2016, during the cop13 (the 13th session of the Conference of the Parties), that took place Cancun to discuss the Aichi Targets, we proposed to the Mexican delegation a very simple scheme (Aichi´s poster tool) to carry out a Global Ecological Land Planning (gelp), through which we tried to demonstrate, with a series of regional projects, the importance of protecting specific areas within the 17 mega diverse countries of the planet, if the protection of 90% of the planet´s biological riches is really intended, not to undergo mass extinction.


Let’s save the planet together


This is a place for those of us who are determined to reverse the impact of mankind’s carbon footprint, we are an environmental conservation mega movement, creators of real change, to which we welcome you.


We´re convinced that we can transform the traditional frameworks on which our economy is based, promoting a “green revolution” that protects ecosystems with High Conservation Values (hvc), through an earnest economic framework that benefits society as a whole and encourages growth for civilization, for the planet, and the integration of humanity as a benevolent intelligence in consideration of our galaxy.


In this sense, crypto currencies can become a global economic vehicle, in the sense that their exchange rate has no real boundaries. However, in order to achieve this, they must earn the trust of users and investors by ensuring backing with real, measurable, quantifiable and tangible assets.


In response to this need, RFCoin, a second-generation crypto currency, was created. Its value is sustained with real estate properties to include areas in Mexico and other parts of Latin AMerica


RFCoin is the crypto currency that´s changing economic paradigms, placing value on natural resources, biodiversity and its richness. In addition it has tangible resources such as the tourism industry, hotels, developments and companies, to name a few. Everything perfectly ordered in a production process that aims towards sustainable development.


We value what really matters


LatAm Save The World has established as an immediate goal the acquisition of hotels, resorts, lands and properties in touristic areas with high ecological diversity values, to protect the natural resources surrounding the aforementioned assets.


With that in mind, we have started to purchase land in Mexico, as well as in mega diverse countries of Latin America (and we´ll move on to other strategic regions around the world), which will allow to protect at least 90% of the biodiversity in acquired lands, for the well-being of future generations.


Acquiring hotels and resorts, generating new businesses and developments is done in pursuit of a single goal: to preserve the planet’s biodiversity.


Green certificate


A way to be consistent and achieve our goals has been by developing a green certification, which is measured in quetzales (a Mesoamerican symbol of abundance, fertility and life) for hotels, resorts, developments and all company’s subsidiaries. The quetzales will appraise resources preservation:


  1. Quetzal for energy management
  2. Quetzal for water management
  3. Quetzal for land management
  4. Quetzal for preventing air contamination and pollution caused by noise
  5. Quetzal for food management
  6. Quetzal for ecological garbage disposal methods
  7. Quetzal for restoring nature


In our properties, culture and arts will be stimulated, generating spaces dedicated to these activities, while encouraging the creation of “living museums”. Additionally, the relationships between companies will constitute a sustainable production chain.


RFCoin´s social outcome is thought out to have a great positive impact on protection, restoration and management of ecosystems, by implementing the bases for sustainable economic development in various regions worldwide.